At Human Centric, we don’t just theorize; we apply. Our focus is on equipping your team with the exact tools needed to scale and maximize profitability:

• Trust & Transparency: We speak clearly. No unnecessary tech jargon; we teach the reality of the market and what truly works.

• Results-Oriented: Every session is designed so teams leave with actionable roadmaps and tools that directly impact operational efficiency and the bottom line.

• Expert Knowledge: We transfer knowledge based on real-world experience in corporate consulting, comprehensive management, and digital transformation.

• Adaptability & Flexibility: We tailor our syllabuses to perfectly match each client’s specific challenges, industry, and level of technological maturity.

• Proactive Communication: We establish an ongoing dialogue before, during, and after the training to ensure successful knowledge integration.

• Innovation & Technology: We teach how to master Artificial Intelligence and cutting-edge tools to boost team productivity.

• Commitment & Closeness: We engage with your projects as if they were our own, leading technological change and ensuring no one is left behind.

2.AREAS OF EXPERTISE (OUR MODULES)

• Artificial Intelligence & Digital Transformation: Integrating AI into corporate workflows to maximize performance.

• Strategic Revenue Management: Dynamic pricing optimization, market segmentation, and maximizing profitability.

• E-Commerce & Digital Distribution: Online sales strategies, conversion funnels, SEO, SEM, and advanced data analytics.

• Management & Executive Strategy: Leadership, operations, business planning, and change management.

3. TRAINING FORMATS

• In-Company: Private, tailor-made training at the client’s facilities, focusing on their specific challenges.

• Open Classes (Exclusive Events): Intensive sessions and group masterclasses in European hotels and amphitheaters for high-level networking.

• Official Institutions: Capacity-building programs designed for public and private entities.

• Universidades & Business Schools: Academic and on-site masterclasses for undergraduate, master’s, and postgraduate degrees.

4. THE STRATEGIC VISION BEHIND HUMANCENTRIC (MEET THE EXPERTS): “Connecting talent and vision through data and AI.”

Our masterclasses are backed by more than 25 years of cross-industry executive experience, operating from the ground up to top executive positions in International Hospitality, IT, Consulting, and Digital Marketing.

Experience that Transforms Teams:

Throughout our journey, we have trained more than 1,200 professionals—ranging from in-company executive boards to students at the world’s most prestigious business schools. Our competitive advantage lies in a relentless financial and analytical vision: we detect new revenue streams, optimize cost structures, and make data-driven decisions to accurately predict operational impact.

High-Level Certifications & Technical Endorsement:

• Management & Profitability: Experts in Revenue Management, Operations, and E-commerce (B2C & B2B).
• AI & Automation: Expert Level in Atlassian JIRA Automations, Gemini AI, and AI Content Generation.
• Data & CRM: Salesforce Certified and SAP BW Certified (BI, Forecasting & Data Mining).
• Digital Ecosystem: Google Business Certified (SEO, SEM, PPC) and Meta + Horizon Certified (SMM).
• Technical Development: WordPress Web Developer “Silver Certified”.

5. BACKED BY ACADEMIC EXCELLENCE

Our methodology and executive experience have trained professionals at the world’s most prestigious institutions and business schools.

New York University (NYU) (USA)

Penn State University (USA)

IESE Business School (Barcelona & Madrid) (Spain)

ESADE Business School (Barlelona) (Spain)

EADA Business School (Barcleona) (Spain)

ESDEN Business School (Bilbao) (Spain)

Breda University of Applied Sciences (Breda) (Netherlands)

NHTV – Breda University of Hospitality Applied Sciences (Breda) (Netherlands)

University of the Balearic Islands (Mallorca) (Spain)

EHIB – Escola Superior d’Estudis Hotelers de les Illes Balerar (Mallorca) (Spain)

CETT – Centre d’estudis Tècnics Turistics (Barcelona) (Spain)

EUHT – European United Hospitality Technolog Professionals (Honor Member 2017) (Amsterdam, Madrid & Barcelona) (Netherlands & Spain)

Lisbon University – (Carcavehlos – Lisbon – Porto) (Portugal)

CTV – Centres d’Estudis Turistics Valencians (Gandia, Alicante, Denia & Valencia) (Spain)

6. SUCCESS STORIES (WHAT THEY SAY ABOUT US)!

• “I have been fortunate to work with Santi on multiple occasions. Santi is a well-balanced executive who leverages his analytical, strategic, and commercial skills. He has a strong technical background and seeks out innovation but also has the Sales leadership which is a rare combination. He is a true team player and I look forward to working together in the future.” — Guido Salvatori (VP, Product Platform)

• “I had the chance of working with Santi during a complex brand integration between Wyndham Hotel Group and Melia Hotels. The project involved multiple aspects of marketing, sales, distribution and revenue management. Santi always came across as very knowledgeable and helpful for the overall project. He understands the Revenue Management and Distribution disciplines really well and will be an asset to any company he works for.” — Schimai Sharma (SVP and Global Head – Lodging, Ground & Media) (SABRE WORLDWIDE)

• “I had the pleasure of meeting and working with Santi at Meliá Hotels International. He’s a great professional and an even better person who is fully committed to new projects and seeing them through to succ(ess. He has extensive training and knowledge in tourism and vast experience. He’s a team player, a good coach, and a skilled delegate. I’m sure his career will be a success wherever he goes. — Biel Martí (Biel Martí Director comercial Súmmum Hotel Group)

• “His vision of Revenue Management goes far beyond rate management and pricing strategies. He understands that true success lies in communication, training, and the ability to involve the entire team in maximizing revenue.”
  — María del Mar Gardón Escamez (Revenue Module, Schoolers)

• “Probably one of the most skilled Online Marketing & Sales Managers within the Hotel industry in Spain. Analytic, great communicator, professionally demanding and a great revenue asset for any company.”
  — Eduardo Iglesias (Sales & Marketing)

• “A well-balanced executive who leverages his analytical, strategic, and commercial skills. He has a strong technical background and seeks out innovation but also has the Sales leadership which is a rare combination.”
  — Guido Salvatori (VP, Product Platform)

• “Overflowing energy and an extraordinary entrepreneurial spirit. His innovative ideas, creativity, capacity for work, and hotel experience make him the kind of entrepreneur who can successfully carry out major projects.”
  — Bernat Cañellas Murci (CEO & Co-founder, Schoolers)

• “Committed to his work, demonstrating a deep knowledge in Revenue Management, Sales & Marketing, distribution, and new technologies. His willingness to share ideas, provide guidance, and support others has been truly inspiring.”
  — Gabi Mueller (Expert in Revenue Management)

• “As a trainer, his services are always excellent and the satisfaction surveys from our course participants indicate exactly that. Highly recommended.”
  — Antonio Crespo (Tourism Technician)

• “Santiago was an incredible colleague and revenue, CRM and marketing leader. During the time we spent together at Idiso Santi was always approachable and willing to assist with his expertise. Working with Santi was always fun, insightful and enriching.” — Antonio Crespo (Tourism Technician)

(LinkedIn recommendations)

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Shall we talk about your team’s needs? TEXT Santi H.T. Now – “Take the first step towards transformation. Request our full dossier or schedule a strategic meeting with us today.”